Darkbeer
11-13-2002, 10:30 AM
Eisner Gives ABC 'Four To Five Years' (http://www.forbes.com/2002/11/13/cx_cd_1113disney.html) - Forbes, 11/13/02
QuikQuote: This morning as guests gathered at a media breakfast to hear Michael Eisner, chairman and CEO of the Walt Disney Co., the weather outside was cold and nasty. But, if you were an employee of Disney subsidiary ABC, the biggest chill was inside when the raspy-voiced Eisner stated that he did not see the third-ranked network being around in "four to five years."
Disney bought ABC in 1995 for $19.6 billion and rode high for a while thanks to the success of such programs as Who Wants to Be a Millionaire. Since then, it has seen ABC's ratings slump, and its new roster of programming has failed to attract new viewers. Even worse, many ad buyers don't think the network's hit bottom yet
QuikQuote: This morning as guests gathered at a media breakfast to hear Michael Eisner, chairman and CEO of the Walt Disney Co., the weather outside was cold and nasty. But, if you were an employee of Disney subsidiary ABC, the biggest chill was inside when the raspy-voiced Eisner stated that he did not see the third-ranked network being around in "four to five years."
Disney bought ABC in 1995 for $19.6 billion and rode high for a while thanks to the success of such programs as Who Wants to Be a Millionaire. Since then, it has seen ABC's ratings slump, and its new roster of programming has failed to attract new viewers. Even worse, many ad buyers don't think the network's hit bottom yet