Darkbeer
11-07-2002, 02:20 AM
Disney battles coupon goof (http://news.com.com/2100-1017-964831.html) - CNET.com, 11/6/02
QuikQuote: A coupon mix-up at Walt Disney's online store over the weekend led to a surge of orders--and a huge headache for the company.
Using a coupon code that was passed around on shopping discussion sites, such as FatWallet.com and DVD Talk, consumers flooded DisneyStore.com with four times the normal volume of orders. After seeing the site's order volume increase, Disney modified the offer, limiting customers' ability to use the coupon and started combing through the orders to determine which were legitimate, said company spokeswoman Maria Gladowski.
QuikQuote: A coupon mix-up at Walt Disney's online store over the weekend led to a surge of orders--and a huge headache for the company.
Using a coupon code that was passed around on shopping discussion sites, such as FatWallet.com and DVD Talk, consumers flooded DisneyStore.com with four times the normal volume of orders. After seeing the site's order volume increase, Disney modified the offer, limiting customers' ability to use the coupon and started combing through the orders to determine which were legitimate, said company spokeswoman Maria Gladowski.