Darkbeer
10-08-2002, 11:49 PM
Eisner touts 'national' duops (http://www.tvinsite.com/broadcastingcable/index.asp?layout=story_stocks&articleid=CA250553&doc_id=104149&pubdate=10/07/2002) - TV Insite, 10/7/02
QuikQuote: The new strategy will create "national duopolies," Eisner said.
The plan is not sitting well with ABC affiliates, whose board just concluded a new two-year affiliation agreement with the network (see box, page 8). The affiliates were also grumbling about Eisner's comment that, going forward, Disney will focus on promoting two "core brands": Disney itself and ESPN. And ABC? Well, it's a brand, but not a core brand.
QuikQuote: The new strategy will create "national duopolies," Eisner said.
The plan is not sitting well with ABC affiliates, whose board just concluded a new two-year affiliation agreement with the network (see box, page 8). The affiliates were also grumbling about Eisner's comment that, going forward, Disney will focus on promoting two "core brands": Disney itself and ESPN. And ABC? Well, it's a brand, but not a core brand.