Darkbeer
09-23-2002, 11:06 PM
ESPN Leaps Into Spanish-Language Arena (http://www.latimes.com/news/printedition/front/la-fi-espn24sep24(0,6003173).story?coll=la%2Dhome%2Dtoda ys%2Dtimes) - LA Times, 9/24/02
QuikQuote: After considering the move for more than three years, the sports network said Monday that it would launch a 24-hour Spanish-language sports channel next year, ESPN Deportes (ESPN Sports).
The move taps into one of television's fastest-growing markets: the 10.7 million Latino households in the U.S., a potential viewing audience of more than 35 million.
QuikQuote: After considering the move for more than three years, the sports network said Monday that it would launch a 24-hour Spanish-language sports channel next year, ESPN Deportes (ESPN Sports).
The move taps into one of television's fastest-growing markets: the 10.7 million Latino households in the U.S., a potential viewing audience of more than 35 million.